One platform against all invalid traffic
The best-in-class solution to secure your online assets
- Paid Marketing protection
- Website Bot Mitigation
Securing more than 90,000 websites worldwide
Securing your traffic has
become Essential.
The rise of IVT
(Invalid Traffic)
Recent studies show that over 27% of internet traffic is invalid (2022), contributing to $42 billion being lost per year. And it's only getting worse.
In today's digital landscape, anyone with internet access is able to cause significant damage to any website at any time from anywhere in the world, regardless of a specific industry or country.
Over 27% of internet traffic is invalid, (2022) contributing to $42 billion being lost per year.
Oh, and it’s getting worse.
How does it work?
CHEQ Essentials operates advanced algorithms and real-time monitoring capabilities to detect and block those harmful sources from causing immense damage.
Each visit goes through over 2,000 behavior tests, and if it's detected as invalid - we block it.
With CHEQ Essentials, each visit goes through hundreds of behavior tests, and if it's detected as invalid - we block it.
Optimize your optimization
IVT truly skews your data. CHEQ Essentials shows you what REALLY happens in your marketing funnels in order to get 100% accurate data, and allows you to make your crucial decisions more effectively to get the most out of your marketing budgets and efforts.
IVT truly skews your data. CHEQ Essentials shows you what REALLY happens in your marketing funnels in order to get 100% accurate data, and allows you to make your crucial decisions more effectively to get the most out of your marketing budgets and efforts.
Same budget & efforts, more genuine traffic
Once you implement CHEQ Essentials, your entire marketing cycle is pure and clean. That means you'll do the same as yesterday but won't pay for those wasteful and harmful visits and fraud clicks.
Consequently, your potential will finally come to its abilities, and your optimizations will be much more effective.
Once your entire marketing cycle is pure and clean, your potential will finally come to its abilities.
Get your company’s marketing
secured from all angles
Protect your PPC campaigns
- Block click fraud, ad fraud and fake impressions on your ads.
- Divert all your spend to real human traffic only
- Rely on pure clean data for decision making.
Purify your website from IVT
- Detect invalid traffic coming from organic, direct and paid sources.
- Block malicious bots from visiting & engaging your website.
- Avoid fake form-filling, fake leads, and any bot attack.
Block all types of harmful traffic
Preventing click fraud and ad fraud improves your traffic quality and can get you more conversions and better ROI. CHEQ Essentials blocks all those fake users in real-time:
Botnets
Malicious networks of bots built for sophisticated cyber attacks
Automation Tools
Automated browsing, scraping and form filling tools
Proxies
Users attempting to mask their identity or location
Web Crawlers
Bots designed to crawl websites, cataloguing and indexing content
Fraudsters
Bad actors committing chargeback fraud, credit card fraud and more
“CHEQ Essentials puts my mind at ease regarding click fraud”
Senior Marketing Specialist
“Spending hours looking at clicks that don’t make sense just isn’t scalable. We needed CHEQ”
Account Director, Paycor
“Our Cost Per Acquisition metrics have significantly improved”
CSO, UserWay
“CHEQ keeps invalid users out and ensures our decisions are based on clean data“
Acquisition Manager, melio
Trusted by +15,000
customers worldwide
4.9
4.6
4.7
5.0
G2 Applause - Users appreciate CHEQ Essentials
Frequently asked questions
What is Invalid Traffic (IVT) Protection?
Invalid traffic protection safeguards ad campaigns and websites against various types of invalid traffic, including click fraud, ad fraud, and malicious bot traffic. It combines advanced techniques such as click fraud protection, ad fraud protection, and bot mitigation to ensure the integrity and effectiveness of marketing performance.
How does Invalid Traffic Protection handle bad bots?
Bad bots are automated programs or scripts that mimic human behavior to perform malicious activities, such as generating fake leads or engaging in click fraud. Invalid Traffic Protection incorporates bot mitigation techniques to identify and block these bad bots from accessing your website or interacting with your ads.
This helps ensure that your traffic and leads come from genuine users, enhancing the accuracy and quality of your campaigns.
What are the benefits of using Invalid Traffic Protection?
Using Invalid Traffic Protection offers several benefits, such as increased ad campaign performance, improved return on ad spend (ROAS), enhanced brand safety, better targeting accuracy, and protection against ad fraud and click fraud.
Can Invalid Traffic Protection be Customized?
Yes, our Invalid traffic protection solution can be customized to align with the specific requirements of individual campaigns. Advertisers can define their own parameters, thresholds, and rules to tailor the protection measures according to their campaign goals and targets.
This flexibility enables optimized protection against invalid traffic while maximizing the effectiveness of your advertising efforts.
How does Invalid Traffic Protection impact website performance?
Invalid traffic protection positively impacts website performance by filtering out harmful activity, including bot traffic and fraudulent clicks. By blocking bad bots and eliminating fake leads, it reduces the strain on server resources, bandwidth, and processing power.
This results in improved website speed and enhanced user experience and ensures that valuable resources are dedicated to genuine users, ultimately boosting the overall performance of your website and ad campaigns.