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One platform against
all invalid traffic
The best-in-class security for your online assets
- World’s leading click fraud protection
- Bot mitigation for e-commerce websites
Quick setup | 24/7 Support
Securing more than 15,000 companies worldwide
Securing your traffic has
become Essential.
The rise of IVT
(Invalid Traffic)
Recent studies show that over 27% of internet traffic is invalid (2022), contributing to $42 billion being lost per year.
And it's getting worse.
E-commerce under attack
In 2022, bots and fake users made up 35.7% of all online shoppers on Black Friday week alone. In 2023, predictions show that $3.3 billion will be lost to bots abandoning carts.
How does it work?
CHEQ Essentials uses advanced algorithms and real-time monitoring capabilities to detect and block those harmful sources from causing immense damage.
Each visit goes through thousands of behavioral tests. If a visitor is detected as invalid, it is immediately blocked from clicking on your ads and entering your website.
True insights
at your fingertips
IVT truly skews your data. CHEQ Essentials shows you what REALLY happens in your marketing funnels in order to get 100% accurate data, and allows you to make your crucial decisions more effectively to get the most out of your marketing budgets and efforts.
Same budget & efforts,
more genuine traffic
Once CHEQ Essentials is implemented, your entire marketing cycle is clean and secure. Do the same as you did yesterday, without spending your budget on wasteful and harmful visits. Finally, get the maximum out of your website and ads.
Get started in minutes
1
Pick a plan
2
Quickly setup
Implement our tracking tags and easily activate ads/website protection
3
You're protected!
From now on, CHEQ Essentials will detect and block invalid traffic on your assets
Say goodbye to all kinds of fraud
Detecting and blocking invalid activity improves your quality of traffic and can get you more conversions. CHEQ Essentials immediately blocks all those fake users:
Botnets
Malicious networks of bots built for sophisticated cyber attacks
Automation Tools
Automated browsing, scraping and form filling tools
Proxies
Users attempting to mask their identity or location
Web Crawlers
Bots designed to crawl websites, cataloguing and indexing content
Fraudsters
Bad actors committing chargeback fraud, credit card fraud and more
Botnets
Malicious networks of bots built for sophisticated cyber attacks
Automation Tools
Automated browsing, scraping and form filling tools
Proxies
Users attempting to mask their identity or location
Web Crawlers
Bots designed to crawl websites, cataloguing and indexing content
Fraudsters
Bad actors committing chargeback fraud, credit card fraud and more
“CHEQ Essentials puts my mind at ease regarding click fraud”
Nophry Lev-Ari,
Senior Marketing Specialist
Senior Marketing Specialist
“Spending hours looking at clicks that don’t make sense just isn’t scalable. We needed CHEQ”
Nick Altman,
Account Director, Paycor
Account Director, Paycor
“Our Cost Per Acquisition metrics have significantly improved”
Adam Ikar,
CSO, UserWay
CSO, UserWay
“CHEQ keeps invalid users out and ensures our decisions are based on clean data“
Shirly Yosef,
Acquisition Manager, melio
Acquisition Manager, melio
Loved by +15,000 customers worldwide
4.9
4.6
4.7
5.0
Frequently asked questions
What is Invalid Traffic (IVT) Protection?
Invalid traffic protection safeguards ad campaigns and websites against various types of invalid traffic, including click fraud, ad fraud, and malicious bot traffic. It combines advanced techniques such as click fraud protection, ad fraud protection, and bot mitigation to ensure the integrity and effectiveness of marketing performance.
How does Invalid Traffic Protection handle bad bots?
Bad bots are automated programs or scripts that mimic human behavior to perform malicious activities, such as generating fake leads or engaging in click fraud. Invalid Traffic Protection incorporates bot mitigation techniques to identify and block these bad bots from accessing your website or interacting with your ads.
What are the benefits of using Invalid Traffic Protection?
Using Invalid Traffic Protection offers several benefits, such as increased ad campaign performance, improved return on ad spend (ROAS), enhanced brand safety, better targeting accuracy, and protection against ad fraud and click fraud.
Can Invalid Traffic Protection be Customized?
Yes, our Invalid traffic protection solution can be customized to align with the specific requirements of individual campaigns. Advertisers can define their own parameters, thresholds, and rules to tailor the protection measures according to their campaign goals and targets.
How does Invalid Traffic Protection impact website performance?
Invalid traffic protection positively impacts website performance by filtering out harmful activity, including bot traffic and fraudulent clicks. By blocking bad bots and eliminating fake leads, it reduces the strain on server resources, bandwidth, and processing power.
Protect your ads
and websites
Quick setup | 24/7 Support