Clean up your ads
from invalid traffic
Prevent click fraud and ad fraud on your PPC campaigns and divert your spend back to real paying customers.
Securing more than 90,000 websites worldwide
Maximize the
potential of your ads
Get the most out of your ad budget by blocking click fraud and ad fraud in real time.
Get the most out of your ad budget by blocking click fraud and ad fraud in real time.
Analyze your REAL data
Get unrivaled insight into your clicks, including invalid traffic (IVT) analytics, block reason, most clicked keywords, and session recordings.
Get unrivaled insight into your clicks, including invalid traffic (IVT) analytics, block reason, most clicked keywords, and session recordings.
Customize your protection
Detect and block click fraud and ad fraud across multiple ad platforms, view interactions with your ads, and customize your fraud filters based on your preferences.
Detect and block click fraud and ad fraud across multiple ad platforms, view interactions with your ads, and customize your fraud filters based on your preferences.
Purify your
target audiences
Prevent your pixels from firing at invalid users and optimize your campaigns to 100% intended humans.
Prevent your pixels from firing at invalid users and optimize your campaigns to 100% intended humans.
Intuitive dashboard with valuable insights
Get up-to-date trends on who is really interacting with your website
Get detailed breakdown of threats - like bots, malicious activity, and more - and optimize accordingly.
Breakdown your data to see exactly who and what is clicking on your ads and entering your site.
Find out where the fraud is coming from and optimize accordingly
Get your company’s marketing
secured from all angles
Protect your PPC campaigns
- Block click fraud, ad fraud and fake impressions on your ads.
- Divert all your spend to real human traffic only
- Rely on pure clean data for decision making.
Purify your website from IVT
- Detect invalid traffic coming from organic, direct and paid sources.
- Block malicious bots from visiting & engaging your website.
- Avoid fake form-filling, fake leads, and any bot attack.
Block all types of fraud
Preventing click fraud and ad fraud improves your traffic quality and can get you more conversions and better ROI. CHEQ Essentials blocks all those fake users in real-time:
Botnets
Malicious networks of bots built for sophisticated cyber attacks
Automation Tools
Automated browsing, scraping and form filling tools
Proxies
Users attempting to mask their identity or location
Web Crawlers
Bots designed to crawl websites, cataloguing and indexing content
Fraudsters
Bad actors committing chargeback fraud, credit card fraud and more
“CHEQ Essentials puts my mind at ease regarding click fraud”
Senior Marketing Specialist
“Spending hours looking at clicks that don’t make sense just isn’t scalable. We needed CHEQ”
Account Director, Paycor
“Our Cost Per Acquisition metrics have significantly improved”
CSO, UserWay
“CHEQ keeps invalid users out and ensures our decisions are based on clean data“
Acquisition Manager, melio
Trusted by +15,000
customers worldwide
4.9
4.6
4.7
5.0
G2 Applause - Users appreciate CHEQ Essentials
Frequently asked questions
Who needs Click Fraud and Ad Fraud protection?
Click fraud and ad fraud protection are crucial for any entity engaged in online advertising to safeguard their budgets and improve the overall effectiveness of their ad campaigns, especially on Google Ads, Microsoft Ads, and Meta Ads.
How does CHEQ Essentials’ fraud protection work?
Our award-winning click fraud and ad fraud prevention technology conducts over 2,000 real-time behavioral tests on each visit. If click fraud or ad fraud is detected, we exclude the corresponding IP address, ensuring that your ads will no longer be displayed to that user.
How does paid marketing protection affect my performance?
Paid marketing protection saves your precious ad spend and marketing efforts for genuine human traffic only by preventing click fraud and ad fraud in real-time, allowing you to rely solely on accurate data analytics.
What types of click fraud and ad fraud can hurt my business?
Click fraud refers to any non-genuine and malicious clicks on your paid ads. This can include people intentionally clicking your ads, such as brand haters or competitors, or accidental clicks.
Ad fraud is a more organized form of click fraud, where a publisher will maximize the number of fake clicks, often using bots or click farms, usually designed to commit fraud on a bigger scale.
How do I activate my click fraud and ad fraud protection?
To enable CHEQ Essentials on your website(s), simply implement our tag using Google Tag Manager, WordPress plugin, or by adding our code directly to your website. This process can be completed within a few minutes.
Our ad fraud and click fraud protection is designed to prevent fraudulent clicks from various sources using a 'double layer' solution: 1- HTML code implemented on your website. 2- Integration with your Google Ads/Meta Ads/Microsoft Ads dashboards.
This enables us to analyze your traffic and automatically update your IP or audience exclusion list.